Do I need all these tools?

No. For basic audits, Google's free tools plus one crawler like Screaming Frog (free up to 500 URLs) is sufficient.

What tools do you use?

We use a combination of all the above plus proprietary analysis frameworks developed over 8+ years.

An overview of the best SEO audit tools and when to use them

The industry standard for technical SEO crawling. Identifies issues at scale.

Best for: Technical audits

Visual crawler with excellent reporting and prioritization.

Best for: Client-friendly reports

Enterprise-level crawler for large websites.

Best for: Enterprise sites

Comprehensive SEO platform with strong backlink analysis.

Best for: Backlink audits, competitor research

Full-featured SEO suite with site audit capabilities.

Best for: All-around SEO analysis

User-friendly platform with solid fundamentals.

Best for: Beginners and link analysis

Official Google tool for Core Web Vitals.

Best for: CWV analysis

Detailed performance analysis with waterfall charts.

Best for: Deep performance debugging

Advanced testing from multiple locations.

Best for: Multi-location testing

Essential for understanding how Google sees your site.

Best for: Indexation, performance data

Traffic and user behavior analysis.

Best for: Performance tracking

Browser-based performance and SEO scoring.

Best for: Quick checks

Get a comprehensive SEO audit and actionable roadmap for your website.