SEO Audit Checklist

A comprehensive checklist covering everything you need to audit for a complete SEO assessment

Technical SEO

  • Robots.txt is properly configured
  • XML sitemap exists and is submitted
  • Site is using HTTPS
  • No mixed content issues
  • Proper canonical tags implemented
  • Mobile-friendly design
  • Page speed is optimized
  • No crawl errors in Search Console
  • Proper redirect handling (no chains)
  • Structured data is implemented

On-Page SEO

  • Unique title tags on all pages
  • Meta descriptions are optimized
  • Proper H1-H6 hierarchy
  • Images have alt text
  • Internal linking structure
  • URL structure is clean
  • Content matches search intent
  • Keyword optimization without stuffing
  • No duplicate content issues
  • Proper use of schema markup

Content Quality

  • Content is comprehensive and valuable
  • No thin content pages
  • Content is regularly updated
  • No keyword cannibalization
  • Content matches user intent
  • Proper content hierarchy
  • Supporting images and media
  • Clear calls to action
  • Easy to read and scan
  • Expert authorship established

Backlinks

  • Quality backlink profile
  • No toxic or spammy links
  • Diverse anchor text distribution
  • Links from relevant sites
  • Competitor link gap analysis
  • Broken backlinks identified
  • Disavow file if needed
  • Link velocity is natural
  • Brand mentions tracked
  • Link building opportunities identified

Frequently Asked Questions

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