Ecommerce SEO Audit Services
A revenue-focused ecommerce SEO audit designed to turn organic visibility into sales — not just traffic.
Ecommerce SEO is a system, not a checklist. When categories, filters, product pages, and internal linking aren't engineered around search intent, organic visibility becomes unstable — and revenue growth stalls. Our ecommerce SEO audit uncovers the structural, technical, and content issues that prevent your store from ranking for high-intent queries across categories and products. We focus on what drives ecommerce growth: scalable architecture, clean indexation, category-level authority, and product discoverability — with a prioritized roadmap built to increase organic revenue and reduce dependence on paid traffic.
Is SEO the Right Growth Lever for Your Ecommerce Business?
If your paid acquisition is getting more expensive and competition is increasing, SEO can become one of the most profitable channels because it compounds over time. An ecommerce SEO audit shows whether your store can capture non-brand, purchase-intent demand — and what must be fixed to scale organic revenue safely.
This audit is for you if:
Common Ecommerce SEO Problems We Fix
You're Getting Traffic — But Not Buyer Traffic
Ecommerce sites often rank for informational queries while missing the transactional searches that drive revenue. This happens when category pages are thin, intent is mismatched, or internal linking doesn't push authority to revenue pages.
Your Category Pages Don't Work Like SEO Landing Pages
Categories are where ecommerce SEO wins. If they're treated like navigation (with little content, weak structure, and poor targeting), you'll struggle to rank for the queries that bring buyers.
Filters and Facets Create Duplicate Pages and Index Bloat
Faceted navigation (sizes, colors, price filters) can generate thousands of low-value URLs. This wastes crawl budget, dilutes authority, and prevents priority categories and products from being indexed and ranked properly.
Product Pages Compete or Look Identical
Large catalogs often have near-duplicate product descriptions, repetitive attributes, and weak differentiation. This causes thin content, cannibalization, and poor long-tail coverage.
Internal Linking Doesn't Support Revenue Priorities
If authority doesn't flow from navigation, categories, and content hubs into priority collections and products, the store fails to rank where it matters most.
Technical Debt Grows With Catalog Size
As ecommerce grows, issues like redirect chains, broken pagination, slow templates, and inconsistent canonicals become systemic ranking barriers.
What You'll Gain From an Ecommerce SEO Audit
This is a revenue-focused audit. We prioritize actions that improve rankings, visibility, and sales.
SEO Funnel Mapping for Ecommerce
We map SEO to the ecommerce buyer journey — so pages support conversion, not just traffic.
Top of Funnel (Discovery & Demand Capture)
guides, "best X", comparisons, "X vs Y", problem-solution queries
capture demand and build topical authority that supports categories
Middle of Funnel (Category Evaluation)
"X category", "X products", "buy X online", "X price", "X for Y"
rank category pages that filter users into buying paths
Bottom of Funnel (Purchase Intent)
product-specific queries, model/variant searches, "discount", "shipping", brand + product
convert high-intent searches into add-to-cart and purchase
What We Analyze in an Ecommerce SEO Audit
Technical & Indexation (Ecommerce scale)
- Crawl budget efficiency across large catalogs
- Index bloat from filters, tags, pagination, search pages
- Canonical logic and duplicate URL resolution
- Status codes, redirect chains, broken links
- Core Web Vitals and template-level performance issues
Information Architecture (Categories, Products, Filters)
- Category hierarchy and depth (how users and Google navigate)
- Collection structure and subcategory logic
- Pagination and infinite scroll SEO considerations
- Faceted navigation controls (noindex/canonical rules)
- Product-to-category relationships and breadcrumbs
Intent & Page Messaging (Revenue pages)
- Search intent vs category and product copy
- Commercial keyword targeting for categories
- Content blocks that support both ranking and conversion
- On-page elements: titles, headings, schema opportunities
Product Content & Long-Tail Coverage
- Duplicate/thin product content detection
- Attribute and variant SEO strategy
- Unique value proposition positioning for competitive SERPs
- Internal linking to related products and collections
Internal Linking & Authority Flow
- Navigation and hub strategies that push authority to money pages
- Orphan categories/products
- Contextual links from content to categories/products
- Balancing category and product authority for stable rankings
Competitive Positioning
- Category-level keyword gaps vs direct competitors
- SERP benchmarks: content depth, structure, and features
- Opportunities to outrank marketplaces and aggregators
- Strategy for "best", "top", "alternative" style commercial queries
Deliverables You Can Execute
You will receive a roadmap your marketing, content, and development teams can implement.
How We Measure Ecommerce SEO Success
Rankings are not the KPI. Revenue is.
We align ecommerce SEO with:
Ecommerce SEO Audit Pricing
Pricing depends on catalog size, platform complexity, and niche competitiveness.
Ecommerce Starter Audit
For small stores and focused catalogs.
- Up to 50 key pages reviewed (categories + products)
- Technical + intent + category audit
- Priority fixes and quick wins
Ecommerce Growth Audit
For scaling ecommerce businesses.
- Up to 200 key pages + core templates
- Category architecture + indexation control plan
- Internal linking strategy for revenue pages
- Competitive gap analysis (category level)
- Developer-ready recommendations
Ecommerce Enterprise Audit
For large catalogs and complex stores.
- 500+ pages / advanced faceted navigation
- Template-level SEO strategy across the catalog
- Advanced indexation governance
- Ongoing advisory option
Who Needs an Ecommerce SEO Audit
Our ecommerce SEO audit services are ideal for: